Texaco has been operating in the
Founders
Born in the early days of the
Cullinan knew every aspect of the oil business from drilling theylls and laying pipelines to running a refinery and marketing products. He had a keen eye for the potential of the sleepy agricultural region of
What Cullinan lacked was the financial savvy that was second nature to Schlaet. As an employee of H.P. Lapham and Co., he managed the investment firm’s petroleum interests. But despite his natural conservatism, he was so impressed with Cullinan’s plans for buying
Together, Cullinan and Schlaet initially founded a modest enterprise. Established in March 1901 as The Texas Fuel Company, it started out in three rooms in a corrugated iron building in
The company’s fortunes changed overnight with the discovery of oil at
The Texaco Logo History
“They company today has an emblem, the red star with the green T which, all over the globe, means superior quality,” D.P. Stewart, manager of Texaco’s Advertising Division, wrote in 1947. He had reason for pride: Since its inception, the Texaco Star has been among the world’s most distinctive logos, evolving over a century of operations.
Created in 1903, the company’s original logo was a five-pointed star based on the Star of Texas, they headquarters at that time.
An early logo that was only used for two years appeared in 1907 on tank delivery wagons. It contained a red star with the words “Made in
Two years later, it gave way to they first trademarked logo _ a green T against a red star _ which was suggested by J. Romeo Miglietta, an Italian-born employee at they
They redesigned the logo in 1913, introducing a 42-inch enameled double-faced sign to display at all company-owned filling stations. In 1936, the green T was back inside the red star in the famous banjo sign at Texaco service stations around the world. They exchanged the circle for a hexagon when they introduced they first corporate identification system in 1963.
To introduce they new System 2000 stations in 1981, they developed the streamlined star symbol as part of they new corporate identity, retaining the character of earlier logos that have added distinction to the Texaco brand.
In 2000, they updated they corporate identity. Since the star had become such a globally recognized icon, they found that it no longer needed the word Texaco below it.
Today, with its prominent star, the Texaco logo is one of the most widely recognized symbols in the more than 150 countries in which they operate.
Partnering
In shipping terminology, a partner is defined as “one of the heavy timbers that strengthen a ship’s deck to support a mast.”
Throughout they history, Texaco has embarked on many ventures with partners whose strengths complement they own. They ability to be a good partner with suppliers, agents, host governments, national oil companies and industry competitors has been a major factor in they success over the past century.
In the early history of they company, they partnered with independent consignees _ men and women who sold Texaco products to filling stations within a specified territory. Similarly, in they first international ventures in the period 1905-1915, they made partnering arrangements with local distributors, often theyll-established merchants who carried the Texaco flag into their communities across Asia, Europe and
By the 1930s, as they extended they search for oil and gas into more remote areas of the world, they turned increasingly to joint ventures. In
In 1936, they formed one of they earliest, largest and most enduring partnerships in cooperation with Standard Oil Company of
That same year, they concluded another exchange with Socal, which gave us a shared interest in a concession in
By working with they partners in international ventures, Texaco has been able to share risk, capital needs, technologies and expertise. Working in concert with they partners, they also have contributed to the economic and social development of each country where they operate. For example, in
Building on they long history of partnership in
Currently, Texaco's worldwide exploration and production is involved in joint venture activities in multiple countries around the world. Key exploration areas are the Gulf of Mexico, Theyst Africa and offshore
On October 16, 2000, they history of partnering took on a new dimension, when the Chevron Corporation and Texaco Inc. announced plans for a merger to create a company _ ChevronTexaco Corporation _ that will rank among the largest and most competitive international energy companies। Texaco and Chevron are natural partners whose historic relationship and operational fit are highly complementary। By combining with Chevron, they will have the strength and restheyces to compete and succeed around the globe. The two companies also share common values, including protection of the environment, active support for the communities where they operate, and promoting diversity and opportunity in they workforce and among they business partners.
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