Bikinis in Egyptian temples, hot pants in Camodia's killing fields and builders' bums in Goa, it's time to Put your Brits Away according to a new magazine campaign. Travel magazine Wanderlust has launched a campaign to encourage Brits to be more aware of the local culture when they are abroad.
Fashion flashpoint?: Holidaymakers sometimes offend locals with their skimpy clothing when they are on holiday
The plea for Brits to dress appropriately for their holiday comes after several high publicity culture clashes including Katie Price's brush with the law for topless sunbathing in the Maldives and the arrest of several British footballers for dressing up as 'naughty nuns' in Crete.
'As a nation we are travelling outside of Europe more frequently, especially with the arrival of cheap flights to destinations such as Morocco and Egypt. What is acceptable on the beaches of Greece may be a no-go in the Maldives, as the near-nude Katie Price discovered recently,' said Wanderlust's Editor-in-Chief Lyn Hughes.
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'Showing too much flesh not only causes offence and embarrassment in many countries, but it can also lead to physical threats against tourists. In some areas, skimpy beachwear has provoked attacks on Western women.'
Wanderlust is urging British holidaymakers to be more sensitive to the cultures of their favourite holiday destinations
Dress codes can be difficult for outsiders to understand and holidaymakers will be surprised to learn that seemingly relaxed destinations can actually be very strict with clothing rules. For example it’s acceptable to parade up and down the beaches of Copacabana in Brazil in the tiniest of bikinis, commonly known as candy floss, however topless sunbathing is prohibited. And despite its laid-back ambiance the Caribbean is equally strict with camouflage clothing illegal in most countries.
Katie Price had a brush with the law for illegally sunbathing topless in the Maldives
The magazine claims the main 'fashion flashpoints' where tourists inadvertently offend the local community with their dress code are; Egypt where an 'anything goes' attitude prevails when visiting Nile temples, Morocco, where visitors often sport skimpy attire when wandering the streets of Marrakesh and even Catholic Europe where conservative dress is normally needed to enter the main churches.
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