Tuesday, September 9, 2008

Crucial Movie Plot Points Too Risque for British Advertising Standards

Un-Wanted

Advertising regulations exist to keep the consumer safe. This is why tobacco companies can't advertise near churches or schools, why hardcore sex is not appropriate for subway station billboard, and why MySpace should be kept away from public parks where hateful children might congregate. But sometimes advertising rules are a bit too strict and are less about protecting the consumer than punishing the advertiser. That's basically the case with Wanted, the Angelina Jolie/James McAvoy assassin flick that already stormed through the U.S. But it's just hitting in Britain, and ads like this one have been yanked — because they glorify Dick Cheney's favorite hobby sport: violence.


Billboard ads for Angelina Jolie film Wanted have been banned by the Advertising Standards Authority for glamorising gun violence।

The posters for the Hollywood movie featured Jolie and her co-star James McAvoy holding guns in a variety of positions in a comic book-style montage of pictures।


One ad featured Jolie lying on her back across the bonnet of a car, holding a gun next to the text: "We drove through the night at breathtaking speed, destroying everything in our path … welcome to the fraternity। We are a team of assassins, the weapons of fate. Kill one, save a thousand."


The ASA said the line "Six weeks ago I was just like you … and then I met her … and my world was changed forever" suggested McAvoy's character's life had been changed for the better since he had become an assassin। [Guardian]


Not true.


His life had been changed for the better since Angelina Jolie came along wearing a wife beater, a sick back tat, and spread her legs in front of him. There's a diff, Your Majesty.

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