The latest contender is former X Factor singer Stacey Solomon, who posed for an impromptu photoshoot on the beach in Queensland ahead of the show start on Sunday night.
Wearing a tiny black two-piece, Stacey strutted her stuff as she pulled her best poses for the photographers, before changing into a metallic khaki bikini for some further glamorous shots.
Former X Factor contestant Stacey Solomon is leading the race to be the next Myleene Klass in this year's I'm A Celebrity
Stacey says she has picked out her favourite bikinis for the show
And, asked if she is hoping to emulate Myleene's swimwear success in the jungle, Stacey replied in a live ITV webchat today: 'I've picked out all my favourite bikinis and I love them. But I don't know if I'll do it as well as Myleene!'
But Stacey, who got to the last three in last year's X Factor, is expected to do well on I'm A Celebrity..., and has already been given 3/1 odds to win this year's series of the jungle-based reality show.
Rupert Adams, spokesperson for William Hill bookmakers, said: 'Our theory is that because I'm A Celebrity starts straight after X Factor, people will tune in from X Factor and see Stacey who was an X Factor favourite, and she will have an immediate advantage.'
Myleene Klass in THAT little white bikini when
she appeared on the show in 2006
However, due to her slightly 'flaky' behaviour', Stacey is also currently 3/1 to walk, so the bookmakers warned viewers to bear that in mind when making bets.
And while many viewers who have tuned into I'm A Celebrity... on previous series to see the celebrity contestants take part in the terrifying Bushtucker Trials wonder why the stars would want to involve themselves in such a show.
But mother-of-one Stacey insists she has always wanted to be invited to take part in the programme.
Stacey switched for a metallic khaki bikini later in the day
Stacey is getting ready for the start of the series on Sunday
The 20-year-old star is already favourite to win the show
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