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The latest I'm A Celebrity glamour girl Nicola McLean has stripped off to an itsy bitsy bikini. It's a well-worn trick to boost your profile, but does it pay off?
Within hours of entering the celebrity jungle at the weekend, page three girl Nicola McLean was stripping to a barely-there bikini. The result: wall-to-wall coverage in the red tops. But is this well-worn publicity trick likely to work? Here we look at past I'm A Celebrity glamour girls and how stripping off has made them money... or not as much as they would have liked.
Nicola McLean: How much is my bikini worth?
BIKINI ACTION:
The former Hear'say singer was catapulted back to fame in 2006 after showering under a waterfall in a now infamous white bikini in Series 6.
AFTER THE JUNGLE:
Inundated with work offers, she signed a £1 million deal to model clothes for M&S - including a white bikini.
Two albums reached No 1 in the classical chartes, and her TV career took off.
She recently launched her own Baby K range for Mothercare and is to replace Nicky Hambleton-Jones as presenter
THIS BIKINI'S WORTH:
£2 million and rising rapidly.
Celebrity PR expert Nick Ede says: 'Presenting 10 Years Younger will be a huge earner this year.'
This shower under a waterfall went on
to earn Myleene Klass £2 million
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