Tuesday, September 9, 2008

Perhaps Reporters Weren't Impressed With the New WSJ. Because They Don't Earn Enough to Be in the Target Audience

Portion of a breakfast




Doesn't Tina Gaudoin know not to serve food during the talking portion of a breakfast — the portion where you want attendees to pay attention to whatever it you're going to be showing on the overhead? Perhaps that explains why the journalists at this morning's meeting to unveil the Wall Street Journal's new glossy — the obnoxiously punctuated WSJ। — weren't paying attention. Or maybe it was because Gaudoin showed them the cover of the magazine: A model wearing a dress made out of the Wall Street Journal. If the meta joke — "We crumpled together all the dignity at the newspaper and came up with this crap!" — fell flat on reporters, just think of all the readers with average household incomes of $265,000 who won't be won over.

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