Tuesday, September 9, 2008

Promotional Buses for TV Series May Be the Best/Worst Idea Ever

That's one way to take your cross-country tour




Seinfeld bus? Check।


Terminator: The Sarah Connor Chronicles bus? Er, check.


Pushing Daisies, ABC's love after death rom-com, gearing up for it's second season, bus? You betcha.


"The Walt Disney network is promoting the show by bringing a version of its
central setting, The Pie Hole restaurant, to ten major U।S. cities. An Airstream
trailer made to look like the eatery will make its way from downtown Disneyland
to Times Square. Visitors will be able to eat free pie and enjoy décor from the
show's set — not to mention an "outgoing" restaurant staff."


Someone please explain the promotional bus idea. Is it because television networks that aren't HBO can't afford things like mile-high premieres for their fall season lineups? Or maybe the stations are trying to cash in on a little election fever, hoping that potential viewers will run outside their houses hoping to catch a glimpse of the Straight Talk Express, and instead find only a decorated trailer serving cherry pie in promotion for a show they haven't heard of.

No comments:

Post a Comment

 
Design by emfaruq. All Rights Reserved.